Crisis management team
A small team with a clear leader and decision-making mandate that directs the company's response to a crisis, from facts to communication.
A crisis management team should be small. It typically includes a board representative, the person responsible for communications, a lawyer and the head of the area affected. The team leader need not be the CEO, but must have a mandate to take decisions and the time to focus on nothing else.
An effective team works to a steady rhythm: short meetings every few hours, an update of the facts split into confirmed, unconfirmed and to be established, a review of what is being said outside, and a decision on the next step. Every decision has an owner and a deadline.
- membership and deputies agreed before any crisis,
- a single channel for external enquiries,
- a decision log kept from the first hour.
For the board, the key point is that membership and the rules for convening the team are settled in advance. In the first hour of a crisis there is no time to debate who is responsible for what.
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