Crisis card

In a crisis nobody looks for procedures. People reach for what is at hand. Print the card or save it on your phone: it also works offline.

On your phone, even without signal

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TORRE

Crisis card

For board members and the crisis team

The first hour

  1. Stay calm and establish the facts: what we know for sure and what we do not.
  2. Convene the crisis team. One person leads, one person speaks for the company.
  3. Look after people first: safety always comes before reputation.
  4. Say nothing until a position is agreed. Never “no comment”.
  5. Bring in legal counsel and a communications adviser.
  6. Prepare a holding statement within a few hours.
  7. Inform employees before the media where possible.
  8. Agree the stakeholder call list: who calls whom.
  9. Keep a log of events and decisions with times.
  10. Set an update rhythm and stick to it.

Crisis team roles

Crisis team lead
name, phone
Spokesperson
name, phone
Legal counsel
name, phone
Internal communications
name, phone
Operations
name, phone

Never

  • Do not speculate or estimate losses.
  • Do not blame employees, customers or suppliers.
  • Do not delete posts or documents.

TORRE

kontakt@torre.pl

torre.pl/en/crisis/

Crisis requests take priority.