Dark site
A prepared, publicly invisible website that a company activates during a crisis as its main source of official information.
A dark site is a website or section prepared in advance but kept hidden until it is needed. In a crisis it replaces or supplements the company's usual website and brings together statements, updates, media contacts and answers to the most common questions in one place.
Its value lies in speed and control. Instead of improvising posts in the content management system, the team completes a ready-made template and publishes it within minutes. Journalists, customers and employees know where to look for current information, and the company reduces the risk that speculation on social media becomes the main source of knowledge.
For the board, a dark site is part of crisis readiness rather than an IT project. It is worth agreeing who may activate it, who approves content and how often it is updated. The template should be tested periodically, because changes to the main website can quietly break it.
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